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Proposed logo for Ford, designed by Paul Rand, 1966. Details here.
Official website of the author
Proposed logo for Ford, designed by Paul Rand, 1966. Details here.
What is that little house in Random House’s logo? The New York Public Library explains (via):
In 1928, Random House commissioned the great American artist Rockwell Kent (1882–1971) to illustrate Voltaire’s Candide as the first book under its imprint. The volume’s colophon page contains the image of a house — intended to be where Candide and his companions lived and where they cultivated the final garden of the tale — which became the company’s logo, still in use today. Kent’s Candide is one of the landmarks of the American illustrated book, with specially made paper from France, a new typeface from Germany, and multiple illustrations, all exquisitely integrated. Random House issued a limited edition of 1,470 copies and another 95, these hand-colored in the artist’s studio.
Now, about that Bantam rooster…
Image: Kent’s colophon page for the 1928 Candide, number 83 of a limited edition of 95 copies hand-colored in Kent’s studio. Approximate value of the rare hand-colored books: $25,000. Image source: Felt & Wire.
Read more on Candide, including the Rockwell Kent edition, at the NYPL’s site for the recently closed exhibit on the book. About Voltaire himself, look here.