The more victims, the less likely we are to respond.
[A recent study] is the first to show that the bias toward feeling empathy for a single individual versus many — known as the identifiable victim bias — causes people to make judgments based on emotion that are disproportionate to the severity of a crime.
“The inspiration for the study was the observation that we tend to focus an extraordinary amount of attention and resources to crimes that have a really small number of victims, and have a harder time remaining engaged to larger scale kinds of crime,” said psychologist Loran Nordgren of Northwestern University, lead author of the paper Aug. 25 in Social Psychological and Personality Science (.pdf).
The bias, which the researchers named the scope-severity paradox, has implications for a wide variety of fields, including the politics and media coverage of large-scale issues such as climate change or mass genocide.
“It fits well with a line of research that shows that as the number of people who are victims of some problem [rises] — whether it’s a crime or a famine — the responsiveness to it, and the likelihood of taking action to reduce the problem, decreases,” said psychologist Paul Slovic of the University of Oregon, who was not involved in the study.
It has to do with the way empathy works, Slovic said. People empathize with people by putting themselves in the other person’s shoes. The more shoes there are, the harder it is to empathize with any single individual. People don’t multiply their feelings of empathy by the number of people involved.